© 2022 W&A
CASE STUDY NO.2
Client No.2 needed a full line of cannabis-derived products that would be competitive
with the existing companies in the industry. Malibu was created with differentiation in mind; while most brands in the market gear towards the street lifestyle, Malibu encompasses the upscale beach culture to cater to a broader market.
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STRATEGY OVERVIEW
RESULTS
Client No.2 grew from conception to a several million-dollar brand within just a few months—the line developed into an eight SKU family, including manufactured and organic products. As a result, sales are exponentially increasing, with over an 800% increase this year alone.
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CASE STUDY NO.3
Client No.3 needed to fill a price point in the retail market utilizing vertically sourced product; Sugar Daddy was created to cater to the mid-price range demographic offering quality with affordability. Jumping on the trend of motivation, Sugar Daddy's marketing approach embodies the dream big mindset. This creates a culture-oriented brand voice, appealing to a wide demographic and increasing credibility.
STRATEGY OVERVIEW
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RESULTS
Sugar Daddy went from being solely an in-house brand to a Statewide hot-ticket item in weeks. Available in over 300 stores across California and exponentially expanding, they claim a stake in the market focused on the ambitious lifestyle trend and motivational orientation. Content building is ongoing, with new media channel introductions launching in Fall 2022 through W&A.
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